One in five ad-serving websites is visited exclusively by fraud bots
May 24, 2017
A growing part of the internet is devoted entirely to fraudulent advertising. According to a new report by White Ops, ad-fraud sites make up roughly 20 percent of ad-serving sites on the web, despite having no human traffic whatsoever. The sites make money entirely from traffic bots, designed to mimic human visits to generate ad revenue for the sites’ creators.
Read more at The Verge...