"We thought we could handle this situation ourselves at P&G... but when we did an audit with White Ops, we found that we’re not good enough.

The criminals are far better than we will ever be."

"We partnered with White Ops to scan every single impression—about 9 million a second—offered through our platform before we ever make a bid on it. With this partnership, we can prevent fraud before it occurs."

"By combining our own proprietary tools and processes with those of White Ops, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."