whiteops

End-to-end protection for the digital advertising ecosystem.

Today's digital advertisers operate across numerous ecosystems in an effort to find their potential customers wherever they are. Advertisers and technology partners can't afford to waste time or money on impressions that can't convert.

White Ops is the first provider accredited by the Media Ratings Council (MRC) for pre-bid prevention and post-bid detection of fraud across all major environments: web, mobile web, mobile in-app, and connected TV (CTV) platforms.

The explosion of advertising on CTV platforms

The pandemic helped drive more consumers of CTV content, and with providers rolling out extensive programming slates for 2021 and 2022, advertisers are looking at this rapidly-growing ecosystem as a premium vehicle.

 

eMarketer estimates that CTV ad spending will rise to more than $11 billion in 2021.

 

Protect your CTV advertising plans with the only MRC-accredited solution for both pre-bid and post-bid fraud prevention on CTV platforms.

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How White Ops protects advertising ecosystems:

01.

We found and uncovered the biggest CTV fraud operation ever identified: ICEBUCKET.

02.

We explored how fraudsters mimic CTV devices for the purpose of committing fraud.

03.

We identified TERRACOTTA, a fraud op that infected more than 65,000 devices with promises of free shoes.

04.

And we now verify the humanity of more than ten trillion (with a t) interactions every week.

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Let's chat.

We'd love to hear from you - what are you seeing in the advertising ecosystem today? How are you managing the problem of ad fraud? And what are your plans for the growing and fragmented CTV environments?

Fill out the form to set up time with someone on our team. We'll take you through how White Ops Fraud Mitigation Platform prevents fraud from happening in the first place, protecting your advertising budget from slipping away into the hands of the fraudsters.