The advertising ecosystem has been severely impacted by malicious bots in recent years, costing marketers an estimated $6.5 billion in 2017 alone. Much of this damage is being done by sophisticated bots that blend in with human behavior and can evade traditional detection. To mitigate these threats, a new approach to bot detection is needed.
Limit your inventory to verified humans to ensure higher win rates and CPMs, driving better outcomes for your customers.
Improve your brand perception as a provider of high-quality, bot-free inventory by partnering with White Ops.
Avoid clawbacks in post-bid detection and reduce operational costs of internal fraud research, headcount, and server calls.