White Ops for Ad Tech

The advertising ecosystem has been severely impacted by malicious bots in recent years, costing marketers an estimated $6.5 billion in 2017 alone. Much of this damage is being done by sophisticated bots that blend in with human behavior and can evade traditional detection. To mitigate these threats, a new approach to bot detection is needed.

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The advertising ecosystem is one of the most appealing targets for cybercriminals. As the total spend on digital advertising has nearly doubled in just the last three years, the potential for large, ill-gotten gains increases. Cybercriminals have been able to access the system relatively easily because the large number of parties and transactions makes it more difficult to police. And, even if they were detected, there is little risk to the cybercriminal because there have been no arrests for this type of fraud. If left unchecked, this problem will foster distrust in programmatic advertising and cause advertisers to divert their budgets to other mediums.

We can’t sit idly by and let criminal organizations continue to collect money and degrade the value proposition of our industry. For digital advertising to continue to grow and prove worth, it’s essential we build an ecosystem with quality, trustworthy inventory.

Scott Ferber, CEO, Videology

Behavioral detection simply isn't enough

Instead of looking only at behavioral activities, White Ops directly investigates each transaction to accurately identify whether there is a human or a bot on the other end. Our Human Verification technology works in pre-bid to prevent bots from entering the bidstream, or in post-bid for detailed reporting of served impressions. 
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We partnered with White Ops to scan every single impression - about 9 million a second - offered through our platform before we ever make a bid on it. With this partnership, we can prevent fraud before it occurs.

Jeff Green, CEO

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