AS OF JUNE 21, 2017
White Ops conducts business partner qualification procedures on potential and existing customers to determine if a business relationship should be initiated or continued with the organization. The business partner qualification process includes assessing the legitimacy of organizations and assessing available information around the organization’s intended use of fraudulent activity identified through White Ops products.
The business partner qualification process is performed for all clients with different measures of initial review being performed based on prior exposure to the potential client (e.g., unknown entities vs. entities with prior relationships with White Ops).
White Ops’ business partner qualification procedures consist primarily of but is not limited to:
- Initial qualification
- Client acceptance and contracting
- Ongoing monitoring
A company may be unqualified during any stage of the process if it is believed the business does not have legitimate business practices or is complicit in fraudulent ad measurement activities, or for any reason deemed inadequate by White Ops.