Applying the bot levels observed across our study to the estimated $40 billion spent globally on display ads and the estimated $8.3 billion spent globally on video ads.
Bot traffic comes from everyday computers that have been hacked. Over 67 percent of bot traffic observed in the study came from residential IP addresses.
After infiltrating home computers with malware, the best way for cybercriminals to make real money from their victims is to install an ad bot.
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