Mini Robot

How Does Fraud Get into Media?

An ad buy is affected by bot fraud if a supplier between the advertiser and the web site showing ads is sourcing bots or is the victim of someone else who is trying to game the system by making the audience appear larger than it actually is.

AUDIENCE TARGETING MECHANISMS

Ads are served to bots that use stolen or spoofed cookies or user IDs to exploit:

Look-alike models
Cross-device targeting
Re-targeting

BOGUS SITES ON NETWORKS AND EXCHANGES

Ads are served through sourced Traffic to bots on bogus sites in long-tail, run of network (RON), and programmatic buys on:

Exchanges
Networks
Aggregation platforms

REAL SITES WITH BOT VISITORS

Ads are served to bots when publishers pay for visitors from a “botty” source, or if they partner with anyone doing so:

Traffic Sourcing
(pay-per-click / visit)
Audience extension
(usually a revenue share)

White Ops Solutions

FraudSensor
FraudSensor
Buyers and Sellers

Detects fraud across display, video, and mobile campaigns.

Learn More
MediaGuard
MediaGuard
Buyers and Sellers

Prevents ad fraud in programmatic buys.

Learn More
FraudFilter
FraudFilter
Sellers

Protects publishers from ad fraud.

Learn More

White Ops customers and partners include advertisers and publishers, major ad tech platforms, enterprise business networks, e-commerce, financial systems, and cloud services.