White Ops First to Receive MRC Accreditation for SIVT
White Ops is First to Receive MRC Accreditation for Sophisticated Invalid Traffic Detection.
An ad buy is affected by bot fraud if a supplier between the advertiser and the web site showing ads is sourcing bots or is the victim of someone else who is trying to game the system by making the audience appear larger than it actually is.
Ads are served to bots that use stolen or spoofed cookies or user IDs to exploit:
Ads are served through sourced Traffic to bots on bogus sites in long-tail, run of network (RON), and programmatic buys on:
Ads are served to bots when publishers pay for visitors from a “botty” source, or if they partner with anyone doing so:
White Ops customers and partners include advertisers and publishers, major ad tech platforms, enterprise business networks, e-commerce, financial systems, and cloud services.
In the 2015 report, the ANA collaborated with White Ops to update a set of effective recommendations and an action plan for advertisers, agencies, and publishers.