“In today’s ad ecosystem even the largest brands and most premium publishers can fall victim to unscrupulous behaviors of cybercriminals. Our partnership with White Ops reinforces our commitment to a fraud-free ecosystem, providing peace of mind to our advertisers and our publishers by stopping bot traffic before it reaches the market."

“Yieldmo’s mission is to transform the way brands advertise by leveraging attention analytics. That demands a clean environment that brands can trust. Partnering with White Ops ensures Yieldmo’s Marketplace of premium publishers offers brands the cleanest ecosystem to attract and measure the attention of their customers.”

"By combining our own proprietary tools and processes with those of White Ops, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."