"We believe one dollar spent on a non-human viewer is one too many. We're excited to be integrating with White Ops to prevent that from happening."

"By combining our own proprietary tools and processes with those of White Ops, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."

“Pre-bid is a difference-maker for FreeWheel, and indicative of our focus on trust and standards. White Ops is an industry leader in fraud prevention – ever expanding their capabilities across platforms, and rooting out non-human aspects of the ecosystem to stop fraud in its tracks and give our industry confidence that every impression is real.”