Accurately remove bots from your digital media spend
In 2017 digital advertisers will lose at least $6.5B to ad fraud. As profits increase, cybercriminals are becoming more advanced and evasive. To stop them you need a partner that's as sophsticated as they are, you need a partner like White Ops.
Increase Advertising Efficiency
10-20% of your digital media budget is likely wasted on bots. Eliminating this wasted spend has an immediate impact on your bottom line.
Better Budget Decisions
Bots mimic almost all marketing outcomes - they watch videos, click on ads, and fool viewability metrics. Eliminating bots from your spend gives you a more accurate view of your marketing's effectiveness.
Ad fraud knows no bounds - it exists in every medium, buying process, and time period. Switch to White Ops in just a few days without any change to your existing media buying process.
We thought we could handle this situation ourselves at P&G. But when we did an audit with experts from White Ops, we found that we’re not good enough. The criminals are far better than we will ever be.
Marc Pritchard, Chief Brand Officer
Learn more about White Ops
Bot Baseline 2016-17
White Ops and the ANA collaborate on the third annual ad fraud study.