The advertising ecosystem is a top target for fraudsters, with an estimated $5.8 billion lost to bot-based fraud in 2019 alone. White Ops is a proven partner with leading Ad Tech platforms in the effort to minimize fraud.
Marketers face a unique challenge in needing to increase website visitors while maintaining conversion rates for lead-generation targets. White Ops can separate robot traffic from humans, boosting conversion rates and lead quality.
Sophisticated bots can take over accounts, steal intellectual property and pricing, and carry out fraudulent transactions. White Ops detects and prevents them from compromising your customers and your business.
Mobile Ad Fraud
With money being poured into mobile advertisements, fraudsters have followed. White Ops prevention and detection ensure that mobile platforms have real human engagement.
Connected TV is a new frontier for consumers, and advertisers have moved quickly to find their spaces within the new ecosystem. But with new dollars comes new fraudsters looking to steal their piece of the pie. White Ops works within CTV environments to protect your CTV spend.