Your website is a target for sophisticated bots. Just by visiting your website, bots can imitate human behavior to fill out forms, and skew your overall marketing metrics. When bots go undetected, they impact your marketing metrics and drain time and resources from your sales and marketing teams. Identify where the bots are coming from and stop wasting expense and effort following up with them.
Today’s marketers are spending more money and resources than ever to drive website traffic, generate leads, and convert leads into new customers. With this increase in spending, though, comes an increase in fraudulent activity trying to carve out a piece of that spending for the criminals behind it. Today’s sophisticated bots visit websites, fill out forms, and skew your overall marketing analytics. When bots go undetected, marketers experience lower conversion rates, wasted spend, and difficulty assessing the true impact of campaigns.
The biggest challenge to detecting today’s bots is that the bots are constantly changing. CAPTCHAs and basic web solutions may detect known, basic bots, but sophisticated bots are able to easily bypass them. White Ops for Marketing Integrity is built on our multilayered detection engine to detect even the most sophisticated and dynamic bots with unprecedented accuracy.
Measure the number and sources of bot traffic to identify problematic lead-generation partners and initiatives.
Spot fake information and match with CRM data to block fake contacts from entering sales and marketing systems.
Increase conversion rates by maximizing engagement with humans, not bots.
Eliminate wasted retargeting and sales activity on bot traffic while protecting yourself from regulatory fines.
Avoid regulatory non-compliance violations by eliminating fake contacts from automated follow-up.
Eliminate skewed information from your marketing attribution reports to learn which campaigns and partners are truly successful .