White Ops Marketing Integrity

White Ops Marketing Integrity protects digital marketing investments from fraud and abuse including paid media, lead generation, and retargeting, preventing fraudulent traffic from entering marketing platforms to boost marketing efficiency and ROI.


White Ops published the 2021 Marketing Fraud Benchmarking Survey and Report, which examines marketing leaders' awareness of, experience with, and responses to the phenomenon of marketing fraud.

There's a way to increase your

conversion rates that has nothing to do with

messaging or creative.

Protect your marketing spend from sophisticated bots.


Identify Bot Traffic

Measure level and sources of bot activity to identify problematic lead-generation partners and initiatives


Prevent Fraudulent Leads

Spot fake information and match with CRM data to block fake contacts from entering sales and marketing systems


Optimize Conversions

Increase conversion rates by maximizing engagement with humans, not bots


Cut Costs

Eliminate wasted retargeting and sales activity on bot traffic


Protect Your Reputation

Avoid potential regulatory penalties by preventing fake contacts from entering your automated marketing system


Maintain Accurate Reporting

Scrub skewed data from your attribution reports to truly know which campaigns and partners are successful

How does White Ops Marketing Integrity work?

Increase Conversion Rates with Real-Time Intelligence

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The biggest challenge to managing sophisticated bots in digital marketing is that they are constantly changing. Website analytics tools, web application firewalls, and other fraud protection measures struggle to keep up with the speed of bot evolution. White Ops Marketing Integrity benefits from the active research that our threat intelligence team does every day into new and emerging threats.

White Ops' Marketing Integrity bot detection service is able to change hourly to ensure that bad actors can’t reverse-engineer or get ahead of our know-how. This makes it the only solution that accurately, consistently, and quickly identifies sophisticated bot activity. Marketers are empowered with the flexibility to optimize their spend on channels that produce real human leads and opportunities.

Learn about how White Ops Marketing Integrity helps businesses protect their marketing spend:


Three questions you need to ask yourself to figure out if bots are a problem for you.


More than 40% of traffic to form-fill pages may be sophisticated bots.


White Ops Marketing Integrity is your answer to the challenge of fake web traffic and form fills.

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"Meeting industry standards against fraud is fine, but we have done significantly better following our partnership with White Ops. Each fraudulent impression that we stop means more money in our farmers' pockets."


"We thought we could handle this situation ourselves at P&G... but when we did an audit with White Ops, we found that we’re not good enough.

The criminals are far better than we will ever be."


"We partnered with White Ops to scan every single impression—about 9 million a second—offered through our platform before we ever make a bid on it. With this partnership, we can prevent fraud before it occurs."


"By combining our own proprietary tools and processes with those of White Ops, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."

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