White Ops Advertising Integrity
By leveraging a low latency REST API, advertisers can block fraudulent traffic in real-time, before the bid. White Ops gains context into each impression, meaning that we don’t rely on list-based lookups and blacklists of suspicious IPs and code signatures.
Instead, we look at these session-level of each impression and reference our global detection knowledge base to identify ad fraud within milliseconds. Moreover, we don’t block traffic unless we’re sure it’s fake, so the humans you want to see your ad will see it, and only the sophisticated bots will get shut down.
Our Detection Process
Detect Bots Without Compromising User Experience
Gain real-time, visual access to all data without having to download huge spreadsheets.
Dig deep into the data with detailed reports at the impression level.
Pass customized data parameters for maximum visibility and reporting.
White Ops uncovers major CTV fraud scheme: ICEBUCKET.
White Ops and FreeWheel expand partnership to protect premium inventory.
How Land O'Lakes uses White Ops Advertising Integrity.
3 challenges with trying to build your own sophisticated bot solution.
"Meeting industry standards against fraud is fine, but we have done significantly better with White Ops. Each fraudulent impression that we stop means more money in our farmers' pockets."
"By combining our own proprietary tools and processes with those of White Ops, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."
"We thought we could handle this situation ourselves at P&G... but when we did an audit with White Ops, we found that we’re not good enough.
The criminals are far better than we will ever be."
"White Ops is always on the cutting edge; we feel better protected from malicious activity in the ecosystem and we’re building trust with our advertisers and buyers.”