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White Ops Advertising Integrity

Fraudsters are using sophisticated bots to steal a piece of the pie from advertising on connected TV, mobile apps, mobile web, and native. In order to stay ahead of ad fraud, advertisers need robust detection systems in place to distinguish humans from sophisticated bots and botnets.

Prevent Bots
in Real-Time

By leveraging a low latency REST API, advertisers can block fraudulent traffic in real-time, before the bid. White Ops gains context into each impression, meaning that we don’t rely on list-based lookups and blacklists of suspicious IPs and code signatures.

Instead, we look at these session-level of each impression and reference our global detection knowledge base to identify ad fraud within milliseconds. Moreover, we don’t block traffic unless we’re sure it’s fake, so the humans you want to see your ad will see it, and only the sophisticated bots will get shut down.

Our Detection Process


Detect Bots Without Compromising User Experience

White Ops Advertising Integrity is deployed through a JavaScript tag or a 1x1 pixel, and offers advertisers real-time visibility and active protection against malicious bot activity regardless of medium: desktop, mobile app, mobile web, and CTV platforms are all protected. Our detection tags execute asynchronously, meaning that there is no impact on site load times or performance.

Maximize Your
Ad Spend



Gain real-time, visual access to all data without having to download huge spreadsheets.



Dig deep into the data with detailed reports at the impression level.


Custom API

Pass customized data parameters for maximum visibility and reporting.

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How White Ops Advertising Integrity can help:


White Ops uncovers major CTV fraud scheme: ICEBUCKET.


White Ops and FreeWheel expand partnership to protect premium inventory.


How Land O'Lakes uses White Ops Advertising Integrity.


3 challenges with trying to build your own sophisticated bot solution.

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LOL Inc1

"Meeting industry standards against fraud is fine, but we have done significantly better with White Ops. Each fraudulent impression that we stop means more money in our farmers' pockets."


"By combining our own proprietary tools and processes with those of White Ops, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."


"We thought we could handle this situation ourselves at P&G... but when we did an audit with White Ops, we found that we’re not good enough.

The criminals are far better than we will ever be."


"White Ops is always on the cutting edge; we feel better protected from malicious activity in the ecosystem and we’re building trust with our advertisers and buyers.”

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