Over the past two years, spending on digital advertising initiatives has jumped more than a quarter, according to recent research we conducted with the ANA. Advertisers are finding exciting opportunities to reach their audiences on connected TV, mobile apps, and native. But with every new destination for advertisers comes a wave of fraudsters looking to grab their piece of the pie.
|In 2019, fraudsters are going to steal more than $5.8 billion from advertisers through sophisticated bot traffic. White Ops and the Association of National Advertisers (ANA) recently published the fourth edition of the Bot Baseline Report, which outlines how bots accomplish this fraud, how we came to that number, and how your organization can fight back. You can read an executive summary of the report here, or download the full report to learn more.|
By leveraging a low latency REST API, advertisers can block fraudulent traffic in real-time, before the bid. White Ops gains context into each impression - we don’t rely on list-based lookups, blacklists of suspicious IPs, or code signatures. Instead, we look at the session-level of each impression and reference our global detection knowledgebase to identify fraud within milliseconds. We don’t block traffic unless we’re absolutely sure it’s fake, so the humans you want to see your ad will see it, and only the sophisticated bots will get shut down.