"Meeting industry standards against fraud is fine, but we have done significantly better with White Ops. Each fraudulent impression that we stop means more money in our farmers' pockets."

"By combining our own proprietary tools and processes with those of White Ops, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."

"We thought we could handle this situation ourselves at P&G... but when we did an audit with White Ops, we found that we’re not good enough.

The criminals are far better than we will ever be."

"White Ops is always on the cutting edge; we feel better protected from malicious activity in the ecosystem and we’re building trust with our advertisers and buyers.”