Updated April 28, 2015


White Ops, Inc. ("White Ops") provides cutting-edge anti-fraud solutions across a spectrum of industries from advertising to eCommerce to Big Data and Enterprise Business. This Privacy Policy describes our practices in connection with information that we collect through the White Ops products, services and reporting platforms. Our Detection Tag and the technology behind it (our "Technology") determines humanity or non-humanity on a per-session level by examining and analyzing certain characteristics upon each pageload.


White Ops uses various technologies, described below, to collect session-specific data in order to deliver antifraud solutions to our customers (collectively, our "Services").

The Services use JavaScript and/or pixels that place a small piece of HTML code either on a webpage, across a domain, or at the server level, to collect information about web visits. This information is used to provide the Services. The types of data we collect using this technology include:

  • Various parts of the HTTP Header (including IP Address, HREF, Referrer, and User Agent)
  • Various aspects of the browser rendering engine
  • Generalized user interaction data

We may work, alone or with our partners, to anonymously integrate analytic data with data that those partners have independently collected to deliver enhanced antifraud services.


White Ops collects no personally identifiable information via our Services. We do collect non-personally identifiable information such as IP address, browser type, referring URL, and information on the click behavior of the visitor during a browser session. We use this information in order to provide our Services, and we may share that information with our clients to help them ensure fraud-free advertising campaigns and eCommerce transactions, and to ensure the security of online Enterprise business products and services. We also use the information for analytics that aid us in building a historic record of behavior patterns in order to enhance future Services, without collecting any personally identifiable information.


White Ops makes every reasonable effort to protect the information in our care from loss, misuse, alteration or destruction. Only authorized employees and clients have access to the data that we gather and that access is limited by need. All employees who have access to client data are enjoined to maintain the confidentiality of such information. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while we strive to use all commercially reasonable means to protect client information, that cannot guarantee absolute security.


Except as otherwise stated herein, White Ops does not share information gathered by the Services except: (1) as is necessary to execute the Services; (2) in aggregated formats for general corporate marketing and industry benchmarking; (3) for sharing with official affiliates and/or partners of White Ops or service providers of White Ops (where the service providers are required to use the information only to perform services for White Ops); (4) as required by law or to comply with legal process; or (5) to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

PRIVACY POLICY: CLIENT PORTAL (OUR "DASHBOARD") This section explains how White Ops collects, uses, stores and protects the information gathered from our Client Portal, which is also sometimes referred to as the White Ops Dashboard. The Dashboard is a password protected website for clients and prospective clients, which are usually businesses.


White Ops generally collects personally identifiable information from clients and prospective clients and requires a User ID and password in order to use the Dashboard. We use this information in order to create and maintain business records, billing information, and for other purposes essential to our client relationships. We generally store this information so long as we maintain a business relationship with a given client and for a reasonable time after the termination of the business relationship, for billing and compliance purposes.

Our Dashboard also collects certain non-personally identifiable information. For example, we log reporting transactions for the purposes of monitoring and improving our quality of service and the overall performance of the Dashboard and our client reporting in general.


White Ops shares collected information with our clients, affiliates and partners to perform and deliver the antifraud services that we have been contracted to provide. The primary means by which we provide information to our customers is in aggregated reports provided as part of the White Ops Services, including but not limited to our customer dashboard, which is password-protected. Use of the dashboard provides each client only with access to their own company's information, and provides potential clients only with access to sample reports within the Dashboard.

We may also provide aggregate, anonymized data in our marketing and promotional materials.


Cookies are small pieces of information transferred to your computer's hard drive through your web browser to enable our systems to recognize your preferences and settings. We use cookies on the Dashboard to maintain authenticated access and user sessions. We also use cookies to ensure authorized access to client-specific secure content and reports. When accessing client-specific secure content, you are acting as a representative of your company and your interactions with our site in this capacity are governed by our relationship agreement with your company.

Most browsers automatically accept cookies and you may manually disable them. For more information on disabling cookies, go to the "help" menu on your browser. Please note that if you disable cookies, the Client Portal may not operate correctly. For more information about cookies, please see our WhiteOps.com Privacy Policy, below.


White Ops may collect cookies on our website. We do not collect cookies on client sites as part of the information gathered by our Technology.


White Ops may change and update these Privacy Policies, including materially changing the use made of personal information described herein. Any change or update to our privacy policy will be posted on our Website at least 30 days prior to their implementation. Your continued use of the Technology and the Services after the effective date of any changes will constitute your acceptance of all of the changes.


If you have questions regarding our privacy practices, please submit a privacy inquiry or send us an email at info@whiteops.com.