The Trade Desk partners with White Ops to become first advertising platform to block fraudulent impressions before they are purchased
White Ops will scan every single measurable ad impression, in real time, on The Trade Desk’s platform.
LOS ANGELES, Aug. 31, 2017 (GLOBE NEWSWIRE) -- White Ops and The Trade Desk, Inc. (
“For too long, invalid traffic has been part of our industry,” said Jeff Green,
“With this historic partnership, the industry is coming together to take a stand against ad fraud,” said Sandeep Swadia, CEO of White Ops. “White Ops is a cyber security firm at the vanguard of an ongoing arms race with
“The world’s largest marketers and agencies have made clear that they want to clean up the advertising supply chain,” said Brian Stempeck, Chief Client Officer at The Trade Desk. “We think this initiative is the most powerful step yet to stop the problem at its source.”
As part of this initiative, White Ops and The Trade Desk will co-locate servers and data centers in North America,
Clients have had the ability to use pre-bid and post-bid technology from anti-fraud and brand safety companies on The Trade Desk platform for years. But too often, these technologies were not applied
Megan Pagliuca, Global CEO of Accuen, said, “This is a truly unique approach to fraud prevention that will make a significant impact for our brands. Unlike other solutions, the goal here is to run all impressions across The Trade Desk’s platform through White Ops, not just sampled impressions. Additionally, the Trade Desk has collaborated with the leading SSPs to bring a unified solution to market.”
As SIVT has grown in complexity, The Trade Desk, White Ops, and many other companies in the ad tech space have come to believe that a stronger response was needed from the entire industry.
“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” said Will Doherty, VP of Business Development at Index Exchange. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as another step towards a fully trusted supply chain.”
About The Trade Desk, Inc.
The Trade Desk (
About White Ops
White Ops protects the Internet from automated threats: threats such as ad fraud and account takeovers conducted by malicious bots. The biggest and smartest Internet companies in the world rely on White Ops to detect and prevent automated threats that
The Trade Desk Media Contact Austin Rotter 5W Public Relations firstname.lastname@example.org 646.862.6866 White Ops Media Contact Ryan Wallace PAN Communications email@example.com 917.442.2305