TripleLift and White Ops Partner to Fight Fraud in Native Advertising


May 1, 2018

NEW YORK, NY — TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory.

“In today’s ad ecosystem even the largest brands and most premium publishers can fall victim to unscrupulous behaviors of cyber criminals,” said Eric Berry, CEO TripleLift. “Quality and safety have always been at the heart of what what we do, and although we have always outperformed the industry average, this partnership reinforces our commitment to a fraud-free ecosystem. It provides peace of mind to both our advertisers and our publishers by stopping bot traffic before it reaches the market.”

TripleLift is bringing IVT prevention to the forefront of its services and adopting stricter guidelines that align with growing buyer demands for 3P measurement standards. As a result, TripleLift is now providing pre-bid fraud prevention to help maintain a clean marketplace for buyers. Publishers will only be paid for validated traffic sold to buying partners.

"TripleLift has been a leader in the rapidly growing native advertising space," said Sandeep Swadia, CEO of White Ops. "This partnership is a testament to TripleLift's strong conviction to provide its customers with a clean and fraud-free digital ad ecosystem. White Ops’ pre-bid fraud prevention solution offered by TripleLift is unique in the market."


About White Ops
White Ops is a cybersecurity company that protects businesses from automated threats: actions like ad fraud, credential stuffing, and fake engagement conducted by malicious bots. Even when a bot perfectly impersonates human behaviors, White Ops is able to detect it with precision and confidence. This ability, plus our unique vantage point on the "black hat" mindset, has made us the platform of choice for some of the largest and most forward-thinking brands on the web like The Trade Desk, Oath, and Adobe. For more information, https://www.whiteops.com/.


About TripleLift
TripleLift is the industry's leading programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift's technology to create a new revenue stream through monetizing their in-feed inventory. For more information about TripleLift, please visit triplelift.com