In the latest Bot Baseline Report with the ANA, we projected that losses to fraud would reach $5.8 million globally in 2019. While that is an 11% decline from what we projected two years ago, the fight is far from over. We see every day how botnets are working hard to steal their piece of the pie as more money is being funneled into digital advertising efforts. They’ve become more human-like than ever, requiring special forces to protect brands and advertisers.
“How White Ops Mitigates Advertising & Marketing Fraud” is a deep dive into how we fight botnets with our two products: Marketing Integrity and Advertising Integrity. Learn how we identify bot activity, protect customers from falling victim, and could be the special forces you’ve been looking for.