Travel sites have become prime targets for malicious bots and cybercrime. Fraudsters are able to use these bots to steal valuable customer, product, and pricing information. As these bots look more and more human, they can evade traditional detection and appear to look like real human travelers. To detect these sophisticated bots, travel companies should work with a bot detection company that looks beyond simple behavioral patterns.
As more bookings happen online, travel companies need to be careful about attracting more than human visitors to their websites. In the past year, the number of attacks on these businesses grew by 30%. Malicious bots perform account takeovers to drain customer loyalty points,
Keep customer data and loyalty points secure from the bot-based attacks that can control accounts and steal valuable information.
Stop the bots that secretly scrape prices and travel packages and provide them to competitors and unauthorized online travel agencies to undercut on deals.
Make sure your metrics are based only on real human activity by eliminating the bots that skew look-to-book ratios, revenue per search, and other key indicators.