Connected TV (CTV) platforms are TVs connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, or set-top box.
By 2021, nearly half of dollars spent in programmatic advertising will be on video. Accordingly, spend on CTV platforms will increase significantly. As was the case with desktop and mobile platforms, a rise in spend on CTV may be followed with a spike in fraudulent activity.
Today's fraud models for CTV platforms are similar to mobile devices. They include:
Prevent and detect invalid traffic on CTV platforms and campaigns to ensure real, human engagement.
White Ops has dedicated security researchers that are constantly analyzing different CTV platforms and devices to improve our prevention and detection.
With new threats emerging on CTV, our customer success and R&D team will ensure you fully understand the insights we provide.