For the first time ever, the majority of fraud attempts are stopped in their tracks before they are even paid for. While this sounds like a cause for celebration, there is still a great deal to be done in the fight against ad fraud. It’s time for brands to take an active role in this fight.
There are measures brands can take to ensure their brand identity remains in safe hands. In this webinar, White Ops’ co-founder and President Michael Tiffany and Land O’Lakes’ Media Investment Lead Brandon Miller discuss the plight of brands today: no one can afford to be wasteful with their money. As botnets become more sophisticated, brands need to become leaders in making sure their message is being seen by humans – not robots. Join your grandmother’s favorite butter in leading the fight against ad fraud with these solutions your brand can start implementing immediately.