We at White Ops are proud to announce a landmark deal with The Trade Desk that will change how the advertising industry deals with fraud.

As part of the deal, every impression served on The Trade Desk will be run through White Ops Human Verification technology to ensure that there is a human on the other end of the device. This real-time defense system will protect global advertisers and agencies from buying fraudulent impressions.

The Trade Desk is the first advertising platform to block non-human impressions at the front door. Blocking fraud before it happens is a key way to disrupt the monetization strategy used by so many of the cybercriminals that run these botnets.

White Ops and The Trade Desk are combating fraud on a global scale by will co-locating servers and data centers in North America, Europe, and Asia. This co-location allows White Ops’ technology to scan every biddable ad impression in real-time. The moment that sophisticated invalid traffic (SIVT) is identified by White Ops, The Trade Desk will block that impression from serving.

Read the full release here >

 

TAGGED: Updates