Mobile Ad Fraud
THE WHITE OPS OFFICES
New York City
It’s not about the numbers, it’s about the sources
White Ops Senior Manager of Customer Success Ian McArtney examines why not to use benchmarks as a be-all, end-all metric for bot mitigation ...
Why App-ads.txt Matters
App-ads.txt, an extension of IAB's ads.txt program, is increasingly relevant in mobile advertising. White Ops' Lisa Gansky and Aditya Kurve ...
Lisa Gansky and Aditya Kurve
From the SOURCE
Our friends at MediaMath recently announced a new initiative called SOURCE, designed to bring accountability and transparency to the ...
Cannes Lions: Three key highlights on the industry and collaboration
White Ops CMO Dan Lowden returned from the Cannes Lions festival with thoughts about how the event impacts and reflects the industry.
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