Mobile Ad Fraud
THE WHITE OPS OFFICES
New York City
It’s not about the numbers, it’s about the sources
White Ops Senior Manager of Customer Success Ian McArtney examines why not to use benchmarks as a be-all, end-all metric for bot mitigation ...
Why App-ads.txt Matters
App-ads.txt, an extension of IAB's ads.txt program, is increasingly relevant in mobile advertising. White Ops' Lisa Gansky and Aditya Kurve ...
Lisa Gansky and Aditya Kurve
From the SOURCE
Our friends at MediaMath recently announced a new initiative called SOURCE, designed to bring accountability and transparency to the ...
Publishers Are the Real Victims of Ad Fraud
While ad fraud is causing advertisers to lose billions each year, it’s bringing even more devastating consequences to publishers and ...
Building Resilience to Reverse Engineering: A Study in CAPTCHA
Cybercriminals have found several different workarounds for CAPTCHA, and while recent updates promise to revitalize it, the technology’s ...
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