Ad Fraud
Ad Fraud

Why App-ads.txt Matters

App-ads.txt, an extension of IAB's ads.txt program, is increasingly relevant in mobile advertising. White Ops' Lisa Gansky and Aditya Kurve ...
Lisa Gansky and Aditya Kurve
Ad Fraud

3 Challenges with Home-Brewed Bot Solutions

It may be appealing to create your own ad fraud solution, but there are challenges with that approach. White Ops' Ian McArtney explains.
Ian McArtney
Ad Fraud

Where We’ve Come From and Where We’re Going

White Ops President and co-founder Michael Tiffany describes the last twelve months of White Ops and where we're going next.
Michael Tiffany
Ad Fraud

The Risks of Audience Extension Sites and User Acquisition

In order to meet advertisers’ heightening expectations, publishers looking to fulfill their commitments typically rely on two tactics: user ...
Andrew Hucks-Folliss
Ad Fraud

Brands Shouldn’t Automatically Trust Their Attribution Models. Here’s Why.

Mapping the number of purchases that resulted from your 30-second TV spot or magazine ad is quite difficult. But the digital landscape — ...
Ian McArtney
Ad Fraud

4 Signs Bots May be Stealing Your Ad Dollars

Today's bots are harder to spot because they're explicitly designed to look like humans. Over 75% of ad fraud comes from bots that live on ...
Michael Tiffany