Ad Fraud
Ad Fraud

The Risks of Audience Extension Sites and User Acquisition

In order to meet advertisers’ heightening expectations, publishers looking to fulfill their commitments typically rely on two tactics: user ...
Andrew Hucks-Folliss
Ad Fraud

Brands Shouldn’t Automatically Trust Their Attribution Models. Here’s Why.

Mapping the number of purchases that resulted from your 30-second TV spot or magazine ad is quite difficult. But the digital landscape — ...
Ian McArtney
Ad Fraud

4 Signs Bots May be Stealing Your Ad Dollars

Today's bots are harder to spot because they're explicitly designed to look like humans. Over 75% of ad fraud comes from bots that live on ...
Michael Tiffany
Ad Fraud

3 Ad Fraud Trends for 2018

Believe it or not, scammers stole upwards of $6.5 billion from advertisers in 2017. There will likely be a new round of cybercriminal ...
Michael Tiffany
Ad Fraud

Ads.txt: A White Ops Perspective

Ads.txt is an effective and elegant solution for one of the biggest forms of ad fraud: domain spoofing. We at White Ops fully endorse this ...
Michael Tiffany
Ad Fraud

5 Myths About Ad Fraud

Make no mistake about it: if you’ve ever advertised on the internet, you’re likely a victim of ad fraud. Here are five common myths that ...
Michael Tiffany