Ad Fraud
Security

Twoshu, Electric Boogaloo

White Ops' Threat Intelligence team discovered that fraudsters we've caught before are at it again.
White Ops Threat Intel
Ad Fraud

It’s not about the numbers, it’s about the sources

White Ops Senior Manager of Customer Success Ian McArtney examines why not to use benchmarks as a be-all, end-all metric for bot mitigation ...
Ian McArtney
Ad Fraud

Why App-ads.txt Matters

App-ads.txt, an extension of IAB's ads.txt program, is increasingly relevant in mobile advertising. White Ops' Lisa Gansky and Aditya Kurve ...
Lisa Gansky and Aditya Kurve
Ad Fraud

3 Challenges with Home-Brewed Bot Solutions

It may be appealing to create your own ad fraud solution, but there are challenges with that approach. White Ops' Ian McArtney explains.
Ian McArtney
Ad Fraud

Where We’ve Come From and Where We’re Going

White Ops President and co-founder Michael Tiffany describes the last twelve months of White Ops and where we're going next.
Michael Tiffany
Ad Fraud

The Risks of Audience Extension Sites and User Acquisition

In order to meet advertisers’ heightening expectations, publishers looking to fulfill their commitments typically rely on two tactics: user ...
Andrew Hucks-Folliss