Michael Tiffany

Co-founder and President, White Ops
Ad Fraud

Where We’ve Come From and Where We’re Going

White Ops President and co-founder Michael Tiffany describes the last twelve months of White Ops and where we're going next.
Michael Tiffany
3ve

How We Win

By making the most profitable cybercrimes costlier, riskier, and less profitable, we can have an exponential effect on the whole ecosystem, ...
Michael Tiffany
Security

How Pseudonymous Reputation and the Dark Web Have Made Cybercrime Easier Than Ever

Pseudonymity in reputation systems is a common feature of online forums, but I think the best illustration of the concept is the Amazon ...
Michael Tiffany
Ad Fraud

4 Signs Bots May be Stealing Your Ad Dollars

Today's bots are harder to spot because they're explicitly designed to look like humans. Over 75% of ad fraud comes from bots that live on ...
Michael Tiffany
Ad Fraud

3 Ad Fraud Trends for 2018

Believe it or not, scammers stole upwards of $6.5 billion from advertisers in 2017. There will likely be a new round of cybercriminal ...
Michael Tiffany
Ad Fraud

Ads.txt: A White Ops Perspective

Ads.txt is an effective and elegant solution for one of the biggest forms of ad fraud: domain spoofing. We at White Ops fully endorse this ...
Michael Tiffany