Fraud Detection: FraudSensor™

White Ops’ goal is to reach your true audience – humans. That’s why our methodology works in real time, is evidence based, and deterministic. From the beginning, we have accounted for all platforms and assess 1,000+ browser signals. FraudSensor™ was also the first product to be accredited by MRC for sophisticated invalid traffic (SIVT) detection.

FraudSensor™ is available for:

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Human First Viewability

At White Ops, we want to make the most of your viewable ads so we make sure each impression is being seen by a person. We make sure your media activity is doing the most for you.


White Ops viewability is available for:

  • Marketers
  • Publishers
  • Platforms

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Human First Brand Safety

Brand safety at White Ops scrubs all non-humans first and uses our exclusive True Domain to reveal where each of your ads ran. Then we use Natural Language Processing to take into consideration keywords, context, images, etc.

White Ops viewability is available for:

  • Marketers
  • Publishers
  • Platforms

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Fraud Prevention: MediaGuard™

Based on the same MRC accredited methodology as FraudSensor™, MediaGuard™ is the industry's most accurate and fastest pre-bid API solution. MediaGuard™ evaluates every request for a bid or ad impression in milliseconds and provides a programmatic pre-bid blocking solution.

MediaGuard™ is available for:

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