Updated May 09, 2017
COLLECTION AND USE OF INTERNET DATA
White Ops uses various technologies, described below, to collect session-specific data in order to deliver anti-fraud solutions to our customers (collectively, our "Services").
- Various parts of the HTTP Header (including IP Address, HREF, Referrer, and User Agent)
- Various technical aspects of the browser
- Generalized user interaction data
Our customers can pass parameters and information from Third-Party Digital Media Services (or any other integrated web service) to White Ops for reporting (i.e. campaign id, placement id, ad id, etc.). Some web services offer macros that allow their Cookie ID, Unique Id or identified Mobile Device ID to be passed to other companies involved in the measurement and delivery of the asset. White Ops customers may elect to have that Cookie Id, Unique ID or Device ID passed to White Ops for reporting on non-human activity and other fraud behaviors.
In general, our technology does not utilize cookie data nor mobile Device ID in the detection and prevention of fraudulent online activity; and therefore, White Ops does not send nor collect cookie data through the browser’s http header elements, nor directly collect the Device ID through mobile applications.
We may work, alone or with our partners, to anonymously integrate analytic data with data that those partners have independently collected to deliver enhanced anti-fraud services.
USE OF INFORMATION
White Ops collects no personally identifiable information via our Services. We do collect non-personally identifiable information such as IP address, browser type, referring URL, and information on the click behavior of the visitor during a browser session. We use this information in order to provide our Services, and we may share that information with our clients to help them ensure fraud-free advertising campaigns and eCommerce transactions, and to ensure the security of online Enterprise business products and services. We also use the information for analytics that aid us in building a historic record of behavior patterns in order to enhance future Services, without collecting any personally identifiable information.
DATA SECURITY AND INTEGRITY
White Ops makes every reasonable effort to protect the information in our care from loss, misuse, alteration or destruction. Only authorized employees and clients have access to the data that we gather and that access is limited by need. All employees who have access to client data are enjoined to maintain the confidentiality of such information. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while we strive to use all commercially reasonable means to protect client information, that cannot guarantee absolute security.
USE OF COLLECTED DATA
Except as otherwise stated herein, White Ops does not share information gathered by the Services except: (1) as is necessary to execute the Services; (2) in aggregated formats for general corporate marketing and industry benchmarking; (3) for sharing with official affiliates and/or partners of White Ops or service providers of White Ops (where the service providers are required to use the information only to perform services for White Ops); (4) as required by law or to comply with legal process; or (5) to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
COLLECTION AND USE OF INFORMATION
White Ops generally collects personally identifiable information from clients and prospective clients and requires a User ID and password in order to use the Dashboard. We use this information in order to create and maintain business records, billing information, and for other purposes essential to our client relationships. We generally store this information so long as we maintain a business relationship with a given client and for a reasonable time after the termination of the business relationship, for billing and compliance purposes.
Our Dashboard also collects certain non-personally identifiable information. For example, we log reporting transactions for the purposes of monitoring and improving our quality of service and the overall performance of the Dashboard and our client reporting in general.
White Ops shares collected information with our clients, affiliates and partners to perform and deliver the antifraud services that we have been contracted to provide. The primary means by which we provide information to our customers is in aggregated reports provided as part of the White Ops Services, including but not limited to our customer dashboard, which is password-protected. Use of the dashboard provides each client only with access to their own company's information, and provides potential clients only with access to sample reports within the Dashboard.
We may also provide aggregate, anonymized data in our marketing and promotional materials.
White Ops may collect cookies on our website. We do not collect cookies on client sites as part of the information gathered by our Technology.
CHANGES TO OUR PRIVACY POLICIES
If you have questions regarding our privacy practices, please submit a privacy inquiry or send us an email at firstname.lastname@example.org.