Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says

May 24, 2017

Advertising spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers (ANA) and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017 -- down 10% from the $7.2 billion reported in 2016.

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ANA/White Ops: Ad Fraud Will Actually Go Down In 2017, From $7.2 Billion To $6.5 Billion

May 24, 2017

Wait, there’s good news in the fight against ad fraud? The global monetary impact of ad fraud is expected to go down this year, the amount of mobile fraud happening in the ecosystem is much lower than feared and programmatic can be just as safe as direct-sold if buyers implement the right security measures.

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Ad fraud loss slides to $6.5 billion worldwide

May 24, 2017

Digital advertising fraud remains a thorn in the side of advertisers worldwide, but in a surprising turn of good news, the industry's financial losses are taking a downward spiral.

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One in five ad-serving websites is visited exclusively by fraud bots

May 24, 2017

A growing part of the internet is devoted entirely to fraudulent advertising. According to a new report by White Ops, ad-fraud sites make up roughly 20 percent of ad-serving sites on the web, despite having no human traffic whatsoever. The sites make money entirely from traffic bots, designed to mimic human visits to generate ad revenue for the sites’ creators.

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Techniques for Combating Digital Ad Fraud, Transparency, and Viewability

May 16, 2017

If you thought that Russian meddling ended with the election, you’d be mistaken.

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Experts divided on value of Cyber National Guard

March 17, 2017

Two Congressmen suggested that the U.S. create a cybersecurity reserves system, similar to the National Guard, but the idea has received a mixed welcome from the cybersecurity community.

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Bots: Biggest player on the cybercrime block

March 9, 2017

In the world of cybercrime, ransomware and DDoS attacks had the highest profile by far during the past year. There was an entire day devoted to a ransomware “summit” at the recent RSA conference in San Francisco. But when it comes to money being lost (and made), bot fraud is king – by a lot.

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One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

March 7, 2017

For the latest DMN One on One podcast we sit with Michael Tiffany, co-founder and CEO at the white hat hacking company White Ops. We discuss white hat hacking, ad fraud, and White Ops' ongoing war against the black hack hackers behind today's inflated fraudulent ad inventory, as well as how ad fraud could potentially finally meet its end.

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White Ops Touts New ‘SDK-less’ Mobile Invalid Traffic Detection Capabilities

March 6, 2017

This week, MMW learned that White Ops, a major player in human verification technology, announced the latest release of its product portfolio, which includes new detection capabilities for invalid traffic on both mobile web and mobile apps.

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New York Times: Russian Hackers Stole Millions a Day With Bots and Fake Sites

December 20, 2016

SAN FRANCISCO — In a twist on the peddling of fake news to real people, researchers say that a Russian cyberforgery ring has created more than half a million fake internet users and 250,000 fake websites to trick advertisers into collectively paying as much as $5 million a day for video ads that are never watched. The fraud, which began in September and is still going on, represents a new level of sophistication among criminals who seek to profit by using bots — computer programs that pretend to be people — to cheat advertisers.

Russian Hackers Stole Millions a Day With Bots and Fake Sites
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White Ops Exposes Largest and Most Profitable Ad Fraud Bot Operation

December 20, 2016

http://www.marketwired.com/press-release/white-ops-exposes-largest-and-most-profitable-ad-fraud-bot-operation-2184586.htm

Market Wired Press Release
Ad Age

Ad Age

December 20, 2016

Next-Level 'MethBot' Ad-Fraud Scam Cost Advertisers At Least $3 Million Per Day, WhiteOps Says. A complex ad fraud scheme has been siphoning $3 million to $5 million per day since October from the largest U.S. brands and media companies, making it the most profitable and advanced operation seen by the industry to date, according to a new report from WhiteOps, an anti-ad fraud security firm.

Next-Level 'MethBot' Ad-Fraud Scam Cost Advertisers At Least $3 Million Per Day, WhiteOps Says